Coupon is a document that gives its owner the right to have a discount when buying a product (such as lowered Viagra cost) or provides some other benefit (for example, free Viagra samples). In some cases, coupon may simply be a code that is sent to the buyer by mail, SMS or by using other ways of communication.
The history of the appearance of coupons on the Internet
According to one of the versions, the developer of the trend of coupon sales is one of the founders of Microsoft Paul Allen, who launched an online sales site called Mercata in 2000. This site sold electronic equipment, the final price for which was reduced in accordance with the increase in the number of visitors who claimed to buy. However, in 2001, the Mercata project was closed, as it could not compete with sales giants, such as Amazon.
According to another version, the pioneers in the field of joint purchases were the Chinese, who organized groups to buy goods in order to obtain the maximum discount from the seller. The model of group purchases in China remains very popular both with the local population and in the business environment.
The first major service of coupon sales was the American project Groupon, launched in Chicago in 2008. In 2009, Groupon sold more than 4 million coupons, due to which the company received $150 million. In 2010, it bought a similar project in Russia, Darberry, which was transformed into Groupon Russia in January 2011 (now it is called Frendi).
Variety of coupons
Discount coupons can be “payable to bearer”, personalized, or have their own unique number.
There are several types of coupons:
1. Coupons for a discount (for example, a coupon for Viagra providing 10% discount);
2. Coupons for a discounted service;
3. Prepaid coupon, a certificate for obtaining goods or services.
The discount coupon entitles you to get a discount at a certain store (pharmacy) that is holding the promotion event. After being used, the coupon loses its validity. The presenter of the prepaid coupon at the place of service rendering or goods selling, receives the service or the goods in general without payment. From that moment, the coupon loses its validity. In addition, coupons may be individual (for using by one person) and collective (for collective purchases).
The process of buying and using individual and collective coupons
Having visited the site offering coupons and registered, the user gets the right to purchase a coupon or a voucher for the selected promotion event. On some sites, the user can take a coupon for free, just by registering. Non-free coupons are paid by a credit card, electronic money or other services (for example, using a payment terminal). As a result, an email with an attached voucher is sent to the postal address of the user. The voucher should be printed and presented at the place of its use. A consumer who chooses a promotion event can invite all his friends and acquaintances to participate in it, thereby speeding up the process of reaching the required number of participants. Communication between potential buyers is carried out by means of blogs and social networks, where the necessary group for organizing a collective purchase is typically gathered.
When purchasing a coupon, it is necessary to take into account the terms of its application, the timing of the promotion event and the maximum number of coupons that one buyer can purchase. If before the specified date the required number of buyers is not gathered, the collective purchase is considered failed, and the voucher holder retrieves the purchase money.